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TPS - Customer Service Training | TPS - Recruitment Campaign | Lourdes College

Nazarene College | Notre Dame Jr. Academy | TAAP Outdoor

Lourdes College

How do you boost enrollment at a small private, Catholic college?  Know your target audience and deliver a timely message that differentiates the school and its programs.

Lourdes College was looking to boost its enrollment.  Research conducted by FLS showed that the college’s best prospects were non-traditional female students – women 25 – 44 years of age who are either attending college for the first time since high school or continuing their education.

Knowing that FLS developed a television and newspaper campaign – “We Fit Your Life” – highlighting Lourdes’ advantages.

The campaign was hit with these “soccer moms” – the college exceeded revenue targets by 20% for that enrollment period.