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Consumer Marketing - Branding

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Gallon, Takacs, Boissoneault & Schaffer | Toledo Zoo - Image | YMCA / JCC Membership |

Bittersweet

YMCA/JCC Marketing and Branding

FLS has worked with the YMCA/Jewish Community Center (JCC) of Greater Toledo for more than a decade, devising and implementing an advertising and brand building strategy for the agency’s key product lines – membership, child care, and camping.

The results:

• A 91% increase in memberships from the previous year during a January membership campaign.

• A campaign that exceeded their child care enrollment goal by more than 200.

• And a new brand identity for Storer Camps that is true to the camp’s rich history and at the same time appeals to today’s youth.