Consumer Marketing - Branding
Gallon Takacs, Boissoneault & Schaffer
A new direction built on a tradition of excellence. For more than fifty years, Gallon Takacs, Boissoneault & Schaffer built a solid reputation as a full-service law firm with an unwavering commitment to representing working men and women, individuals with disabilities and labor unions. The firm recently decided to expand its marketing efforts to better highlight the existing practice areas of personal, injury, workers compensation and social security disability. The attorney group called on FLS to align their marketing strategy with this new direction. Banking on a solid foundation of existing brand equity, the FLS creative team adapted the firm’s existing logo to more accurately reflect the new approach. The new positioning statement – Experienced. Exceptional. Commitment you deserve – took center stage in a series of print and outdoor ads, and television spots. FLS also developed an updated design look for the firm’s newsletter.
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