Campaigns - Elections
Toledo Public Schools Levy
In March 2008, the Toledo Public Schools placed a renewal levy on the ballot. While not a new tax, the failure of the levy would have had a significant impact on the district’s financial stability. FLS Marketing worked with the schools to develop a campaign that communicate the key messages: that Issue 7 was not a new tax, and that its passage would prevent cuts such as closing schools and laying off staff. The campaign used direct mail, paid and volunteer phones, television, print and radio to communicate these messages. Despite being behind in early opinion polls, Issue 7 passed with 61% of the vote and did not lose a single precinct in the district.
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